0 to 1 Design
Order Tracking
A restaurant company creates a feature that bridges transparency to their customers.
Trailer
The setup
For delivery orders, customers had little visibility into when their food would actually arrive, and what they did see came from third parties like DoorDash. Relying on those platforms meant less control and real cost. The goal was to build our own order tracking as a multibrand feature that could serve every brand in the portfolio and reduce our dependence on DoorDash. As the senior product designer, I led the experience design.
One feature, every brand
Rather than build a separate tracker per brand, I designed a single order-tracking experience that adapts across the whole portfolio, so each brand feels native while sharing one underlying system.
Closing the transparency gap
The core job was giving customers clear, timely updates on where their order was and when it would arrive, the visibility they simply were not getting before.
Evolving the concept to what could ship
The biggest trade-off was timeline and rework. The original concept had to evolve into something more feasible, shaped by what was buildable with the right resources across teams. I steered it from the ideal toward the shippable without losing the point of it.
Behind the scenes
Selected Scene - Order Tracking
Selected Scene - Map activiation
Selected Scene - Live activities
The premiere
The feature is set to release in Q4, built for both desktop and mobile. The bigger story is the shift from renting the delivery experience through third parties to owning it across every brand, with the transparency customers were missing.